optimuse Marks 10 Years Offering Branding and Digital Marketing

optimuse Reaches 10-Year Milestone Combining Branding with Full-Service Digital Marketing

La Grange, United States – May 8, 2026 / optimuse /

optimuse: Branding that follows through

Traditionally, companies seeking a brand refresh turn to a branding firm, then separately engage a digital marketing agency for website development, lead generation, ad campaigns, social media management, or paid media services. optimuse changes that approach. The brand and digital marketing consultancy combines both capabilities under one roof, allowing businesses to maintain brand consistency while improving marketing efficiency.

Founded in 2016 and led by industry veterans Chantal Panozzo and Brian Opyd, optimuse has grown from its branding and copywriting origins into a full-service digital agency. The company positions itself as a long-term growth partner, helping clients navigate a constantly evolving marketplace. This year, optimuse marks 10 years in business.

Branding to Marketing Automation

“Clients want strategic solutions, but they also require digital and tech know-how in order to execute them. By working with us, they can streamline the process. If we refresh a company’s messaging and logo for example, they don’t need to find another firm to execute a website, manage a digital marketing campaign, or optimize a CRM system. Our combination of creativity and tech-agility means we not only develop strong brands, but we also activate them,” Chantal says.

“We offer branding that follows through,” Brian adds. “We don’t leave you with a nice set of messages and a logo. We take the next step and turn that into a website and a marketing campaign. We advise on how to build an acquisition engine. And then we support these strategies as tactics as tech and customers evolve.”

Business Growth through Targeted Digital Marketing

Recent optimuse projects include a rebrand, custom website, and ongoing digital marketing campaign for a 30-year-old financial firm. The agency also partnered with a therapy group to drive qualified patient growth through a hyper-focused local SEO strategy that increased new client acquisition by 22% month-over-month within just four months. A third engagement involved helping a logistics company build a more scalable acquisition engine alongside social engagement strategies that produced an improvement of over 500 percent.

Beyond client work, both of optimuse’s founders are active in their local community as publicly elected officials. Brian currently serves as president of the Park District of La Grange, while Chantal holds the position of treasurer of the La Grange Public Library.

Follow optimuse on LinkedIn and learn more at optimuse.co