SNAX-Sational Brands has announced a new partnership with celebrity chef, restaurateur and television personality Guy Fieri to launch Guy Fieri’s Flavortown Microwave Popcorn, an all-new line of bold, flavor-packed microwave popcorn designed to bring big personality and unforgettable taste to consumers nationwide.
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Guy Fieri’s Flavortown Microwave Popcorn
Officially unveiled at the 2026 Sweets & Snacks Expo in Las Vegas, the new microwave popcorn line delivers chef-inspired flavor innovation to the category, reimagining the traditional microwave popcorn experience. As the first celebrity-endorsed microwave popcorn brand, Guy Fieri’s Flavortown Microwave Popcorn combines craveable flavors, premium ingredients and Fieri’s signature larger-than-life style to create a standout snacking experience.
The new lineup includes five bold flavors:
- Big Bite Butter: Big butter flavor that’s bold and unapologetic
- Cinnamon Butter Bomb: Sweet with a rich buttery finish
- Mexican Street Corn: Tangy lime flavor with just enough heat
- Straight Up Popcorn: No frills. Full flavor.
- Prime Time Kettle: Sweet meets salty — with attitude
All varieties are made with whole grain popcorn, contain no colors from artificial sources, are certified kosher OU and gluten free.
“Ever since I was a kid, I’ve been a freak for popcorn! So to be able to take one of my all-time favorite snacks to Flavortown is pretty exciting!” said Guy Fieri. “Sure, I’m gonna bring you the classics but get your taste buds ready for some real deal flavor bombs that you won’t find anywhere else on the shelf!”
“We’re excited to partner with Guy Fieri to bring a completely new level of flavor and personality to the microwave popcorn aisle,” Mike Hagan, CEO of SNAX-Sational Brands, commented. “Guy is known for creating bold, unforgettable food experiences, and together we’ve developed a lineup that delivers big flavor, high-quality ingredients and fun in every bag. We believe consumers are ready for a more exciting popcorn experience, and this collection does exactly that. Our retail partners spoke, we listened and answered by combining Guy Fieri’s Flavortown creative packaging with innovative flavors that will illuminate off the shelf, disrupting and reinvigorating the microwave popcorn category. Already, there has been overwhelming retail acceptance. A game changer!”
The collection delivers a more elevated and craveable microwave popcorn experience, blending bold culinary creativity with everyday snacking. With nationwide distribution planned, consumers will soon be able to find Guy Fieri’s Flavortown Microwave Popcorn at supermarket chains across the country. Additional retail availability updates and product information will be available directly through the brand’s website.
For more information, visit flavortownpopcorn.com.
About SNAX-Sational Brands:
SNAX-Sational Brands Group is a leader in the sweet and savory snack industry, with its premier brands Cookie Pop, Candy Pop, and PB&J POP, inspired by Smucker’s® Grape and Strawberry Jelly and JIF® Peanut Butter. Made 100% in the U.S., SNAX-Sational products are low in sodium and only 150 calories per serving. With flavors like Cookie Pop OREO®, Candy Pop M&M’s Minis®, and Grape PB&J Pop, the brand continues to innovate and delight snack lovers everywhere.
About Guy Fieri:
Chef, restaurateur and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network’s Diners, Drive-Ins & Dives, Guy’s Flavortown Food Fight, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include restaurants worldwide, Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars.
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