Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is showing up in a big way this Back-to-School season, redefining what it means to head back to the classroom with a collection that blends craftsmanship, quality, and artistic self-expression. Inspired by the artists, musicians, and students shaping the next generation of culture, the campaign is anchored by the debut of the Ultra Mini Bailey Bow, available exclusively at UGG® and Journeys for the first 30 days, alongside an assortment of new and iconic footwear and apparel. Crafted with premium materials—including the brand’s signature suede, sheepskin, and UGGplush™—the collection is made to last, delivering timeless style and everyday versatility for every generation. Whether it’s a first day of elementary school, a move onto campus, or anywhere in between, UGG® continues to prove that great style and enduring quality are the ultimate school essentials.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260723773091/en/
“Back-to-school is more than a shopping season—it’s a cultural moment. It’s a time when students discover who they are and express themselves through fashion, music, art, and creativity. This season, we’re celebrating the role the arts play in inspiring confidence and individuality, and how UGG helps people show up as their most authentic selves.”
–Tracy Paoletti
General Manager & Vice President of UGG® North America
“Music has been a way for us to create and connect for most of our lives, as a band and individually. We appreciate the long-standing partnerships UGG has with important organizations such as Queer|Art, their support of CHICXS ROCKERXS SELA around this specific partnership, and that they are putting the arts at the center of their Back-to-School campaign and encouraging younger folks to embrace whatever makes them feel most like themselves.”
–MUNA
Back-to-School Campaign by UGG®
At the heart of the season is a campaign celebrating the artistic communities that define back-to-school—from musicians and artists to creatives and students. Fronted by acclaimed alternative-pop band MUNA and featuring students of all ages, the campaign spotlights the confidence that comes from embracing individuality. As they enter a bold new chapter with their new album, Dancing On The Wall, MUNA continues to push creative boundaries through emotionally honest songwriting and a distinct visual point of view, making them a natural partner for a campaign that champions authenticity, originality, and showing up exactly as you are. Together with a cast of young creators, artists, and students, the campaign transforms everyday school spaces into creative studios—celebrating the many artistic disciplines that inspire the next generation to express themselves. Captured at Santa Monica High School in Los Angeles, California, the campaign was brought to life under the creative direction of Tastebuds Creative.
College Ambassador Program
Building on the campaign’s celebration of artistic expression, UGG® is bringing its Back-to-School story directly to campus through a student creator program featuring emerging artists and creative voices from leading art and design schools across the U.S. and Canada. Partnering with emerging creatives—including students from institutions such as the Savannah College of Art and Design Atlanta (SCAD), the Fashion Institute of Design and Merchandising (FIDM), the School of the Art Institute of Chicago (SAIC), and others—the program spotlights the next generation of artists, designers, and tastemakers. Throughout the season, these creators will share their unique perspectives and personal style while showcasing the Back-to-School collection through original content inspired by their own creative disciplines.
Representing disciplines ranging from fashion design, animation, and printmaking to illustration and filmmaking, these creators reflect the campaign’s belief that creativity takes many forms.
Supporting the Next Generation of Creatives
As part of its ongoing commitment to fostering creativity and bold self-expression, UGG® proudly partners with Queer|Art, a nonprofit supporting LGBTQ+ artists through intergenerational mentorship, resources, and community. Together, the year-round partnership empowers the next generation of LGBTQ+ creatives through grants, experiences, and community programming, reinforcing the UGG® brand’s investment in expanding access to the arts and creating opportunities for emerging talent.
Building on that commitment, the UGG® brand has also donated to Chicxs Rockerxs South East Los Angeles (CRSELA) through its Back-to-School campaign and partnership with MUNA. The donation supports CRSELA’s mission of empowering youth through music, mentorship, and social justice, furthering the brand’s dedication to championing underrepresented communities and inspiring individuals to boldly express themselves through creativity.
UGG® Retail Experience
The celebration continues in stores with a series of retail experiences designed to extend the campaign’s celebration of creativity beyond the purchase. Beginning August 1, consumers who spend $150 or more at participating UGG® stores will receive a custom UGG® coloring book and crayon pack as a gift with purchase, while supplies last. Featuring original illustrations inspired by the brand’s heritage, iconic silhouettes, and seasonal moments, the interactive keepsake invites guests of all ages to engage with the brand in a playful, creative way long after they leave the store—inviting them to become artists themselves.
To further support the academic community, UGG® is proud to offer students 10% off footwear and apparel through UNiDAYS and teachers and educators 10% off through SheerID at UGG® stores and UGG.com, helping make premium craftsmanship and timeless style more accessible throughout the school year.
Product Collection Details
This season’s Back-to-School collection brings together UGG® icons and new arrivals thoughtfully designed for everyday wear and creative self-expression.
Leading the women’s footwear assortment is the new Ultra Mini Bailey Bow, reimagining the fan-favorite silhouette with playful satin bows and the UGG® brand’s signature soft sheepskin for a fresh take on everyday style. Joining the lineup are the Lowmel Mule, an effortless sneaker-mule hybrid, the Quill Mary Jane, which blends retro sneaker influences with ballet-inspired styling, and the Zora Ballet Flat, a modern interpretation of a timeless silhouette crafted with premium suede, plush sheepskin, and a lightweight sugarcane EVA outsole.
Returning men’s footwear favorites include the iconic Tasman, refreshed with enhanced comfort and heritage-inspired details; the Lowmel, back for the season with its signature laid-back sneaker styling; and the Minimel, a low-profile sneaker crafted with a mixed-material suede and recycled textile upper, dual-lace styling, and an ultra-light sugarcane EVA outsole for effortless, all-day comfort. New to the lineup is the Deckmel, a casual boat shoe-inspired silhouette that blends timeless design with everyday wearability.
The new Ultra Mini Bailey Bow leads the season’s kids’ footwear lineup, joining the beloved Lowmel, Tazz and Tasman to bring signature UGG® comfort and style to the classroom and beyond. Designed with lightweight cushioning, premium materials, and playful details, the collection makes back-to-school dressing effortless—and offers matching adult styles for coordinated family moments.
Rounding out the adults’ collection are cozy-cool apparel essentials, including the Retro Cardigan, Retro Hoodie, Retro Jacket, and Botanic Embroidered Set—reimagining the idea of a school uniform with elevated comfort, effortless style, and signature UGG® craftsmanship from head to toe.
Beginning July 23, the Ultra Mini Bailey Bow will be available exclusively through UGG® stores across North America, UGG.com, and Journeys for 30 days before expanding to additional wholesale partners, including Urban Outfitters, Nordstrom, and Altitude Sports. The broader UGG® Back-to-School collection—featuring footwear and apparel for every generation—will be available throughout the season at UGG® stores across North America, on UGG.com, and through select wholesale locations.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.
About MUNA
MUNA’s journey has always been about bringing to light the complex, messy, ecstatic realities of life, and with their fourth album, Dancing On The Wall, they’ve never been sharper, darker, or more exhilarating. Emerging from the sparkly, confetti-strewn heights of their 2022 self-titled record, MUNA now channel the raw, anxious, and sweat-soaked energy of living in a city (Los Angeles) of unrelenting heat, a corrupted world wrought by political tension, and the quieter and more personal pressures of millennial precarity and heartache in these uncertain times. The result is a record that feels both intimate and spectacular: a fast-paced, hard-edged alternative dance pop world built with teeth, wit, and emotional resonance—a soundtrack for hearts on fire amidst the tumult of modern life.
Dancing On The Wall is MUNA doing what they do best: capturing the cultural moment, the oversaturated, escapist spectacle of contemporary life, and bending it to their own vision. Influenced by dance, post-punk, synth-pop and new wave, the songs are drenched in a metallic sheen yet carry a brooding melancholy that undercuts the hedonistic highs. The tension between propulsive instrumentals and the band’s classically introspective and thoughtful lyricism drives the album’s restless pulse.
Across the record, MUNA explores desire, intimacy, and connection against a backdrop of a world in flux. There’s a quiet reckoning throughout the album with how to keep living, loving, and reaching for one another while living in these times. Tracks like “Wannabeher” capture the dizzying thrill of stepping fully into someone else’s fantasy. “So What” is a somber epic that muses on post-party loneliness, while “Why Do I Get A Good Feeling” lingers long after the frenetic beat ends, the swirl of strings and vocals becoming a meditation on suspended possibilities. The album closes with “Buzzkiller,” a stark reckoning with desire and its aftermath, the ache of achieving what you wanted only to realise new questions, doubts, and hungers remain.
While Dancing On The Wall is unafraid of its darkness, it’s also a record of exuberance, wit, and communal joy. MUNA’s songs transport listeners to dancefloors where heat is friction, where longing meets the ecstatic, and where the uncertainty of life becomes a soundtrack for living fully. “We still fall in and out of love. We reach out to one another. Perhaps it’s a call to step outside the algorithm and into the richness of our lives,” the band says, a sentiment that runs through the record’s core.
MUNA were selected by Harry Styles as the first support act he took out on his debut solo tour, and have since shared stages with Taylor Swift on the Eras Tour, Lorde, boygenius, and Phoebe Bridgers. From sold-out club shows to festival main stages, they’ve grown into category crossing artists who command both spectacle and intimacy with equal confidence.
Their previous work, including the viral hit “Silk Chiffon,” has earned hundreds of millions of streams and widespread acclaim, alongside TV appearances on The Tonight Show Starring Jimmy Fallon, The Late Late Show with James Corden, Jimmy Kimmel Live, The Ellen DeGeneres Show, and Good Morning America. The band also maintains a devoted following across Instagram, Tiktok, and Spotify—but their ability to convert these followers and listeners into fans who ardently follow them across the globe for their euphoric concerts sets them apart.
The record is produced by Naomi McPherson, with their trademark attention to detail blending effortlessly with bandmate Josette Maskin’s well-honed behind-the-scenes pop technique to create living, breathing worlds for lead singer Katie Gavin’s incisive lyricism and signature voice. Dancing On The Wall blends euphoric sonic landscapes with sharp, human storytelling. The album reflects a fiercely self-directed creative process, one shaped by instinct, trust, and total artistic control. It feels lived-in, urgent, and cinematic, a reflection of a generation navigating uncertainty while refusing to let go of joy. With this album, MUNA proves once again that pop can be daring, intimate, and socially conscious all at once: a record that doesn’t just capture the moment, but distills it into a world you want to inhabit.
You can catch MUNA live this summer and Fall across the US, UK and Europe. Dates are below and tickets are on sale now.
Fri 7/31/26 – St. Charles, IA – Hinterland Music Festival
Sun 8/02/26 – Chicago, IL – Lollapalooza
Tue 8/04/26 – Salt Lake City, UT – Civic Center – Twilight Concert Series ^
Thu 8/06/26 – Portland, OR – Pioneer Courthouse Square (Summer Series) ^
Fri 8/07/26 – Seattle, WA – Capitol Hill Block Party
Thu 8/27/26 – Los Angeles, CA – Grammy Museum
Thu 9/17/26 – Phoenix, AZ – The Van Buren *
Sat 9/19/26 – Austin, TX – Moody Amphitheater *
Sun 9/20/26 – Dallas, TX – The Bomb Factory *
Tue 9/22/26 – Nashville, TN – The Pinnacle *
Wed 9/23/26 – Atlanta, GA – The Eastern*
Fri 9/25/26 – Philadelphia, PA – Skyline Stage at Highmark Mann *
Sat 9/26/26 – Washington, DC – All Things Go Festival DC
Sun 9/27/26 – Queens, NY – All Things Go Festival NYC
Tue 9/29/26 – Pittsburgh, PA – Stage AE Outdoors *
Thu 10/01/26 – Boston, MA – Roadrunner – Sold Out *
Fri 10/02/26 – Boston, MA – Roadrunner – Low Tickets *
Sun 10/04/26 – Columbus, OH – Kemba Live! *
Tue 10/06/26 – Toronto, ON – Queen Elizabeth Theatre – Sold Out *
Wed 10/07/26 – Detroit, MI – Masonic Temple Theatre *
Fri 10/09/26 – Chicago, IL – The Salt Shed Fairgrounds – Sold Out *
Sat 10/10/26 – Madison, WI – The Sylvee *
Sun 10/11/26 – St. Paul, MN – Palace Theatre – Sold Out *
Fri 10/16/26 – San Diego, CA – Rady Shell at Jacobs Park *
Sat 10/17/26 – Santa Barbara, CA – Santa Barbara Bowl *
Sun 10/18/26 – Stanford, CA – Frost Amphitheater *
Wed 10/21/26 – Morrison, CO – Red Rocks Amphitheatre *
^ Annie DiRusso supporting
* hemlocke springs supporting
Wed 11/11/26 – Dublin, IE – Olympia Theatre – Sold Out #
Fri 11/13/26 – Glasgow, UK – O2 Academy Glasgow – Low Tickets #
Sat 11/14/26 – Manchester, UK – O2 Apollo Manchester – Low Tickets #
Sun 11/15/26 – Bristol, UK – Bristol Beacon (Beacon Hall) #
Tue 11/17/26 – London, UK – Eventim Apollo – Low Tickets #
Wed 11/18/26 – London, UK – Eventim Apollo – Additional show due to demand #
Fri 11/20/26 – Amsterdam, NL – Melkweg Max – Low Tickets #
Sat 11/21/26 – Paris, FR – Élysée Montmartre #
Mon 11/23/26 – Brussels, BE – La Madeleine #
Tue 11/24/26 – Cologne, DE – Carlswerk Victoria #
Thu 11/26/26 – Warsaw, PL – Progresja #
Fri 11/27/26 – Berlin, DE – Astra Kulturhaus – Low Tickets #
# Emmma supporting
Tickets available at whereismuna.com.
HIGH-RES CONTENT
Campaign content credit: Tastebuds Creative
Product profile photography credit: UGG®
View source version on businesswire.com: https://www.businesswire.com/news/home/20260723773091/en/
Media gallery
