From K-pop to K-beauty to K-dramas, Korea is everywhere. The new bibigo™
masterbrand commercial invites Americans to make bibigo a delicious and
convenient go-to for authentic Korean flavor

HOPKINS, Minn., Sept. 1, 2026 /PRNewswire/ — bibigo™, the #1 Korean food brand in the U.S., is inviting people to make Korean-style food their new go-to in the kitchen. The new “Korea Everywhere” campaign brings back Korean-American actor Randall Park in four distinct personas that represent the different ways Korean culture has been showing up around the world, from K-beauty and K-pop to K-dramas, film and entertainment and now, K-food.

Known for his comedic chops, Park takes us through a few scenes, showing up as himself, a beauty influencer, an animated superhero and a member of a K-pop boy band. From street food stalls to the stage and finishing in the kitchen, bibigo shares its wide selection of products ranging from frozen to shelf-stable, individual meals, snacks, apps and sauces, with viral products like Steamed Dumplings, Mandu (potsticker-style dumplings) and Mini-Wontons.

“Our first masterbrand campaign, K-food 101, invited Americans to ‘bibigo™ for it’ and focused on encouraging Americans to try the many different and delicious types of Korean-style food. That’s still a priority, but the new work leans into the overall impact that Korean culture and K-lifestyle have had in the U.S. and around the world,” says Federico Arreola, president of the Asian Cuisine division at CJ Schwan’s. “It was an easy decision to welcome Randall Park back on set. As an iconic Korean in Hollywood, we knew he could connect with audiences and encourage them to try authentic Korean flavors.”

The “K-wave” (or “hallyu” in Korean) speaks to the global popularity and cultural export of South Korea’s entertainment, music, and lifestyle, featuring K-pop, K-dramas, K-beauty and K-food. Korean food, in particular, has seen a 41% increase in awareness among the general population in the U.S. as of Q2 2026 compared to Q2 2025 (Morning Consult).

From the Grammys to the Emmys to the Academy Awards, Koreans and Korean-Americans, like Park, are finding success in their various endeavors.

“It’s amazing to see how much the world has welcomed Korean culture, from music to K-beauty to the Oscars,” says actor Park. “Korean food is my absolute favorite, and I’m excited for more people to discover what makes K-food truly one of a kind.”

bibigo has been a major contributor to driving K-food across the U.S., as the fastest-growing Asian food brand. Available in several retailers across the country, bibigo is beloved for its convenience, affordability and authentic Korean flavors. 

The “Korea Everywhere” campaign is currently rolling out across Connected TV and social media channels. Watch the new commercial on YouTube.

About bibigo™ Brand

Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang (“CJ”), Korea’s No. 1 lifestyle company. With over 70 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand’s signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are manufactured in and distributed throughout the U.S. by CJ Schwan’s, a U.S.-based CJ affiliate. For more information, please visit www.bibigousa.com.

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SOURCE CJ Schwan’s