NEW YORK, Sept. 17, 2026 /PRNewswire/ — BUGATCHI announces Enrique “Kiké” Hernández, star utility player for the Los Angeles Dodgers, as the face of its new Fall/Winter 2026 Momentum collection campaign — Hernández’s first campaign for a premium menswear fashion brand.

As BUGATCHI celebrates its 45^th anniversary, the Momentum campaign, which was photographed by Jake Rosenberg, pays tribute to its iconic 1991-1993 Michael Jordan by Bugatchi Uomo collaboration. Known for his style, which balances playfulness with sophistication, Hernández was the ideal athlete to represent the brand’s Momentum FW26 collection.

“True talent never plateaus — it keeps climbing, growing sharper and more impressive with every moment, and Kiké Hernández is living proof of that,” said Cecile Revah, BUGATCHI’s CEO. “We selected Kiké because today’s athletes are the tastemakers of this cultural era, and we’re proud to equip them with the fashion of refinement.”

Hernández said of the campaign: “I’m a fan of how BUGATCHI mixes comfort and elegance seamlessly together so I was happy to be part of of their Momentum campaign. The experience was tremendous and I look forward to wearing these items off the field.”

Hernández is photographed in the campaign wearing FW26 BUGATCHI styles including a hybrid suede Jacket, italian-made wool cotton blazer and corduroy pants, as well the brand’s trademarked OoohCotton shirting. All items are available for purchase via BUGATCHI.com.

ABOUT BUGATCHI:
Founded in Montreal in 1981 by brand CEO Cecile Revah and her brother Daniel Revah, BUGATCHI made its mark early on with its focus on bright colors, prints and craftsmanship. The brand showed a prescient eye for collaborations with the launch of the BUGATCHI Uomo for Michael Jordan collection in 1991. Since 2004, BUGATCHI has been a leader in the woven shirt category. To reinforce this, in 2020, the brand launched a novel and innovative tech fabrication called OoohCotton® which combines sought after performance and functionality with the additional comfort of cotton. In addition to its own e-commerce flagship, BUGATCHI.com, the brand is sold via top retailers such as Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus and Harry Rosen, among others.

For more information on BUGATCHI please visit: www.bugatchi.com.

Press Contact:
Patrick McGregor / KP McGregor Consulting
Email: patrick@kpmcgregor.com

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SOURCE Bugatchi