LONDON and RESTON, Va., Nov. 10, 2026 (GLOBE NEWSWIRE) — Personar, an award-winning provider of AI sports technology, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as Personar’s Public Sector distributor, making the company’s advanced audio intelligence solutions available to education and elite sport organizations through Carahsoft’s reseller partners and National Association of State Procurement Officials (NASPO) ValuePoint, The Interlocal Purchasing System (TIPS), OMNIA Partners, E&I Cooperative Services Contract and The Quilt contracts.
“Partnering with Carahsoft enables us to expand the reach of CoachScribe, streamlining access to technology that can significantly impact how education and sports organizations leverage coaching information,” said Adrian Jones, CEO & Co-Founder at Personar. “CoachScribe empowers coaches to turn their instruction, feedback and communication into meaningful insights while reducing the time and effort required to document practices and games. We’re pleased to work with Carahsoft and its reseller partners to bring CoachScribe to more teams and organizations.”
Personar’s solution, CoachScribe, analyzes voices in real time, transforming every instruction, correction and cue into structured data. CoachScribe delivers critical insights into the communication strategies that drive performance, identifying gaps that may impact athlete development. By automating the documentation process, the application reduces the time coaches and staff spend on manual notes and reporting, while generating comprehensive practice and game summaries, drill breakdowns and other actionable insights.
“Personar’s CoachScribe application enables education and elite sports organizations to transform verbal communication into actionable intelligence,” said Craig P. Abod, Carahsoft President. “By combining real-time speech capture, innovative AI-powered transcription and contextual analytics, Personar turns communication into valuable insights for coaches and teams. Alongside our reseller partners, Carahsoft and Personar are bringing advanced audio intelligence capabilities to education and sports organizations.”
Personar’s solutions are available through Carahsoft’s NASPO ValuePoint Master Agreement #AR2472, TIPS Contract #220105, OMNIA Partners Contract #R240303, E&I Contract #EI00063~2021MA and The Quilt Master Service Agreement Number MSA05012019-F. For more information, contact the Carahsoft Team at (571) 590-6500 or CoachScribe@carahsoft.com. Learn more about Personar’s solutions here.
The CoachScribe mobile application became publicly available in September 2026. Get started today by downloading the app here.
About Personar
Personar is a London-based technology company specializing in audio analysis and real-time decision intelligence for professional sports. TrackSwift and CoachScribe leverage speech-to-text and AI categorization to deliver actionable insights for Formula 1 teams, Premier League, and elite sports organizations. Personar powers operations for the world’s most demanding sports.
Visit Personar at www.personar.ai
Contact
Daniel Oppitz
Daniel.Oppitz@Personar.ai
About Carahsoft
Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Education Technology, Cybersecurity, MultiCloud, DevSecOps, Artificial Intelligence, Customer Experience and Engagement, Open Source and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at www.carahsoft.com.
Contact
Mary Lange
(703) 230-7434
PR@carahsoft.com
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